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Mobile devices push mobile processor market

Posted: 21 Oct 2011 ?? ?Print Version ?Bookmark and Share

Keywords:mobile devices? processor market? mobile processor?

The battle could eventually cross platform lines if Intel ever manages to crack the mobile nut with its upcoming lower powered x86 processors, but currently ARM Holdings plc's architecture still dominates the handheld space and doesn't look remotely close to relinquishing its crown any time soon.

Nvidia, said Gold, has also surprised the market, transforming itself in just a short time from graphics chip supplier "to one of the primary high end mobile device suppliers in the industry."

Market dynamics on pricing has changed as well, Gold posited, explaining that Intel and AMD could still sell $200-$300 chips, but relatively few compared to the massive number of mobile ships in the $20-$50 range.

"The volume will be huge and the margins will be lower, but the overall revenues will be massive," he said.

As long as consumers continue to push for mobile video, music, advanced gaming, imaging, videoconferencing and television in the palm of their hand, however, Moore's Law will continue to drive transistor characteristics to smaller design geometries and transistor densities to new highs, which may prove tough for some semiconductor firms to keep up with.

That isn't to say there won't be a market for lower end mobile devices, however, with Peddie predicting even feature phones will continue to see major growth, with some 869 million units predicted to ship in 2016.

"Although all of the devices will share some functionality and capabilities, no single device will kill any of the others ... at least immediately," said Peddie concluding that every device would "have a different form, primary function, and price."

- Sylvie Barak
??EE Times

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