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APAC PC market sees strong growth

Posted: 25 Oct 2011 ?? ?Print Version ?Bookmark and Share

Keywords:PC market? PC shipments? computer sales?

The Asia Pacific's (APAC) third quarter PC market continues to see steady growth, while the market in Europe, the Middle East and Africa (EMEA) continue to decline, according to reports by Gartner Inc. and International Data Corp. (IDC).

IDC's preliminary results for APAC (excluding Japan) show the market grew by an overall 6 percent sequentially and 13 percent YoY in the third quarter, with 31.9 million units shipped. The results came in some 2 percent higher than IDC's earlier forecasts for the region, the firm said.

Meanwhile, Europe's PC sales continued to crumble with the EMEA region showing a 3.8 percent overall decline in PC shipments compared with the same quarter last year. Western Europe posted the strongest decline of 10.2 percent, with the PC market contracting for the fourth consecutive quarter.

Gartner blamed the drop on "sustained weakness in consumer demand," and "caution amid the Eurozone crisis and sustained high level of unemployment."

Consumer spending on tablets and smartphones also had an impact on Western Europe's PC market, said Gartner, with many postponing the renewal of their PCs in favor of using their disposable income on entertainment devices instead.

This was not as much the case in China, said IDC, where consumers "finally shrugged off media tablet distractions to return to PC buying this quarter."

India's consumer PC buying market also grew in the third quarter, though IDC noted the enterprise space in the country didn't seem to share the enthusiasm, mainly owing to concern over the ongoing economic turmoil in the U.S. and Western Europe.

Ironically, Western Europe's enterprise segment actually performed decently in the third quarter, returning to soft trends and an increase of 3.7 percent. Gartner said the growth could be attributed to PC renewals by companies trying to spend their yearly budget before an expected freeze as a response to the increasing economic pressure in the Eurozone.

The small and medium business sector, however, did show slower demand, owing to limited access to credit, said Gartner.

The southern Eurozone, which has felt the brunt of the current economic crisis, predictably showed the highest decline in PC shipments, with Gartner's numbers noting a 37 percent and 31 percent contraction in Spain and Italy respectively, while Greece and Portugal saw declines of 27.5 percent and 26.5 percent, respectively.

Even the U.K. saw major PC market decline, with Gartner reporting a 10.9 percent drop in shipment levels. France and Germany's PC shipments fared somewhat better, seeing only 1.4 percent and 3.9 percent declines, respectively. Only the Nordic region seemed able to pull through to strong performance, with Gartner noting combined growth rate was 3.3 percent thanks to strong commercial demand.

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