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Enterprise mobility gains from smartphones, tablets

Posted: 31 Oct 2011 ?? ?Print Version ?Bookmark and Share

Keywords:enterprise mobility management? smartphone? tablet?

Enterprise mobility management services are forecasted to grow to $11 billion worldwide by 2016, based on ABI Research's "Enterprise Mobility Management Services for Smartphones and Media Tablets." In fact AT&T, Motorola Mobility and Samsung Mobile have declared support for managing mobility in the enterprise that include services to manage mobile apps, devices, content, network services, expenses, policy and security.

The services opportunity is the growing penetration of smartphones and media tablets in the enterprise. In some world regions, smartphones and media tablet penetration will grow to as high as 85 percent of all employees and 95 percent of corporate-liable employees by 2016. Increased stickiness with existing customers is another reason driving suppliers to offer mobility management services.

mobile service subscribers

The fear arises from disintermediation if a supplier does not have a complete mobile solution for the enterprise. Businesses will also seek to consolidate around one or two suppliers for not only enterprise mobility management services, but also management of all mobile systems and endpoints that include notebooks, PCs and appliances.

But with expansion also comes consolidation, added Dan Shey, practice director at ABI Research. "Expect more consolidation of the MDM platform vendor channel, with the major delivery channels becoming enterprise ICT vendors, operators, device OEMs, and a group of other business-focused software and services vendors such as MSPs and major resellers. The SMB market is still untapped, so the groups that succeed moving forward are those that can serve both the large business and SMB markets."

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