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Nokia rolls Windows smartphones

Posted: 31 Oct 2011 ?? ?Print Version ?Bookmark and Share

Keywords:smartphone market? mobile platform?

Nokia Corp. has launched its two new Microsoft Windows smartphones. This marks the company's step in its attempt to recapture its glory days as a top mobile phone player. This is also Nokia's offering to compete with successful smartphone makers Apple Corp. and Google Inc.

Lumia 800 and Lumia 710 will be available in selected European markets by December.

Nokia's market share has been going downwards as smartphones flourish and consumers flock to popular handsets by Apple, RIM and devices running Google's Android platform.

The phones are the first Nokia units to use Microsoft's software. Nokia's CEO Stephen Elop's support for the platform alarmed investors earlier this year. Even analysts said that the Nokia-Microsoft partnership will not be able to compete with Apple's iPhone.

"Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We're driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones," Elop said at a Nokia event in London. "We are very proud of Lumia and everything it represents. Lumia means light, this is a new dawn for Nokia," he added.

The new phones' minimalist design and navigation features would make them standout from other Windows phones in the market.

The Lumia 800 will feature Internet Explorer 9, free voice-guided navigation services and free music and image storage. It will go on sale in Britain, France, Germany, Italy, the Netherlands and Spain in November, and in Hong Kong, India, Russia, Singapore and Taiwan by the end of the year.

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