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Windows Phone to grab 25% of APAC's smartphone space

Posted: 09 Nov 2011 ?? ?Print Version ?Bookmark and Share

Keywords:corporate market? smartphone sales? Windows Phone?

Market analyst Ovum has forecasted that Asia Pacific business phone market sales of the Windows Phone will grow significantly and is expected to take at least one-quarter of the corporate devices sales.

"Enterprise shipments of Windows Phone smartphones in Asia Pacific will reach 1.1 million in 2016, a CAGR of 37 percent from the 236,000 it will reach at the end of this year," the company said.

Although Windows Phone will gain popularity, Ovum said BlackBerry would continue to be the dominant player, with 25 percent market share of new device shipments in 2016. "Enterprise shipments of BlackBerry devices will grow from 638,000 at the end of this year, to 1.1 million at the end of 2016, a CAGR of 12 percent. Windows Phone will also comprise of 25 percent of the enterprise smartphone shipments, playing catch up with Blackberry," it said.

According to Ovum principal analyst Pauline Trotter, BlackBerry will remain the overall leader for the forecast period as its strong device management and security capabilities make it a favorite with IT departments.

As for iPhones, Ovum expected a significant increase in usage by business users, driven by the consumerization effect. "Shipments (of iPhones) will reach 455,000 in 2016, a CAGR of 19 percent from the 189,000 it will reach at the end of this year," she said.

Ovum noted that most of companies in Asia Pacific do not provide mobile devices to their employees. The bring-your-own-device (BYOD) policy is already a reality in the region. However, rather than aiming at improving end-user satisfaction this is driven primarily by cost constraints.

Trotter forecast the business smartphone market in Asia Pacific would see significant growth over the next five years, with shipments rising from 2.5 million at the end of this year, to 4.5 million in 2016, a CAGR of 12 percent.

The demand is being driven by the need to support business applications on handheld devices, as enterprises adopt more flexible working patterns and continue to support employees away from the workplace.

She said reflecting trends in the consumer smartphone market, Windows Phone and other OS devices will make significant gains.

Trotter added that ongoing improvements in manageability of these device platforms, and support for more business applications, will begin to make these devices much more appealing to enterprise buyers.

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