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STBs turn the table with 14% growth forecast

Posted: 15 Nov 2011 ?? ?Print Version ?Bookmark and Share

Keywords:satellite STB? emerging market? Asian market?

In-Stat has released its research titled "Worldwide Satellite STBs: Gaining Momentum in Emerging Markets" that reveals an optimistic future for the technology. Although the digital satellite STB market suffered from conversion from SD to HD, things will turn around with a predicted growth of 14 percent next year.

"New technology in many ways is powering the expected uptick in unit shipments," noted Michelle Abraham, research director at In-Stat. "Increasingly powerful processors enable a more personalized viewing experience with downloadable apps and recommendation engines. An improved graphics capability also enhances the user experience, providing satellite service providers with a new feature set to compete for subscribers."

The research indicated that the Asian market will stabilize, following slow subscriber growth. In North America, the move to a server/client model impacts shipments because client devices will not all be STBs. In-Stat detailed that the Indian market has experienced huge growth with six platforms competing for subscribers.

Pace was reported to be the top supplier of satellite STBs last year with Technicolor and EchoStar following, as was the case in 2009, also from the report. SD DVRs will disappear in some markets in favor of HD DVRs, although expected to remain in some cost-conscious markets, the report added.

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