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Asus, Dell to stick with tablet biz

Posted: 24 Nov 2011 ?? ?Print Version ?Bookmark and Share

Keywords:tablet business? computer company? consumer electronics?

In an iPad dominated market, and with the plethora of attempts to successfully break and establish a foothold in the market, it will not come as a surprise if stories of surrender are heard. However, a couple of computer companies are steadfast in refuting a recent report that said they were leaving the tablet business.

ASUSTeK Computer Inc. and Dell Inc. made it clear that they don't have any intention of exiting the business. This came as a response to a report published in Digitimes that also included Acer Inc. as among those that planned to discontinue releasing Android tablets.

In any case, the companies had a hard time making it into the tablet business. While it's still seen as a hot area in consumer electronics, companies that took a shot in breaking the market were met with varying low levels of success. Both the Eee Pad Transformer and the Streak were unable to draw enough customers to consider their products a hit.

Other mobile companies such as Research In Motion with its PlayBook and Motorola with its Xoom are probably trying to find a way to the same problem as well.

The hardware manufacturers are expected to face further pressure from the likes of Amazon and Barnes & Noble that have cheaper products in hopes that they will make money through digital content purchase.

Ice Cream Sandwich, the latest version of Android intended for both tablets and smartphones, could offer respite although it doesn't change the fact that the saturated market is turning even more cutthroat that it already is.

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