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TouchPad snatches second in tablet sales

Posted: 24 Nov 2011 ?? ?Print Version ?Bookmark and Share

Keywords:tablet market? market share? smartphone?

Hewlett-Packard Co. (HP) has emerged as the most popular non-iPad tablet manufacturer in the U.S. This is according to the NPD Group Inc.'s study that cited the inventory-clearing strategy of HP to slash the price to as the reason for the TouchPad's market share.

The U.S. tablet marketexcluding Applesaw sales of more than 1.2 million units and retail revenue of $415 million from January to October, the study said. HP was closely followed by Samsung Electronics Co. Ltd. Of course, the market is still puny compared to Apple, which moved 11.1 million iPads in the last quarter.

tablet market

Baker: A large group of consumers are looking for (tablet) alternatives.

NPD believes there is an opportunity for alternatives. "According to NPD's consumer tracking service, 76 percent of consumers who purchased a non-Apple tablet didn't even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business," noted Stephen Baker, NPD analyst.

HP managed to grab 17 percent of the share. Its TouchPad was snapped up quickly when HP discontinued the tablet. Retailers moved quickly to unload the tablets. The phenomenon was only temporary since HP has since run out of TouchPads and has no apparent plans to start up production again.

Samsung has been in the tablet business longer than anyone outside of Apple, moving quickly to release the 7in Galaxy Tab. Since then, the company has released various tablet sizes including a 10.1in version. As a result, it had 16 percent of the non-iPad market and is poised to overtake HP in the coming months for the second spot.

Following its smartphone business, Samsung has been among the most successful in getting carrier support for its tablets. But it also caught the eye of Apple. Samsung's Galaxy Tab is part of a massive legal battle between the two companies. Samsung recently redesigned the Galaxy Tab for the German market in an attempt to get around an injunction won by Apple.

Asus and its Transformer tablet fell behind Samsung, followed by Motorola Mobility and then Acer. Motorola CEO, Sanjay Jha, has spoken about the early difficulties of selling its Xoom tablet and has been quiet since the Xoom debuted.

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