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NI strengthens ASEAN presence with new Jakarta office

Posted: 15 Dec 2011 ?? ?Print Version ?Bookmark and Share

Keywords:measurement? automation? embedded applications.?

Reinforcing its commitment to expand its presence in Southeast Asia, National Instruments Corp. is opening its first Indonesia office in Jakarta.

"National Instruments is very pleased to be in Indonesia, Southeast Asia's largest and fastest growing economy. We are committed to establish our presence here as a partner in leading edge research and innovation," said Victor Mieres, vice president of sales & marketing for Asia/Pacific.

Located in Sentral Senayan 2 in Jakarta, National Instruments Indonesia is the latest addition to the technology leader's worldwide locations, which currently spans over 40 countries. With the Jakarta office, National Instruments will be able to bring world-leading automation and measurement technologies and provide technical expertise to Indonesia-based customers in the government and defense sectors, aerospace, mining, oil & gas, and manufacturing as well as the academia.

The Jakarta office opening comes on the heels of initiatives designed to strengthen National Instruments' presence in Asia. In April this year, it had also opened a Vietnam office in Ho Chi Minh City.

National Instruments has also been increasing its support for regional academia and research institutions, leading technology roadshows, such as the Graphical Systems Design Summit 2011 which targeted scientists, engineers and educators across 11 cities in six countries in Southeast Asia.

"Indonesia is gaining momentum as a global economic leader. We want to be as close to our customers here as they leverage growth in these markets, while at the same time, be accessible to our long-term industry and academic partners," said Chandran Nair, managing director of National Instruments Southeast Asia.

Setting up an office in Indonesia will also enable closer ties with National Instruments' academic partners such as Universitas Indonesia and Institut Teknologi Bandung, and serve to cement active partnerships with non-profit and socio-civic organizations, such as the United Nations Educational, Scientific and Cultural Organization (UNESCO), which is regionally headquartered in Jakarta.

National Instruments has recently launched a flagship initiative called Science, Technology and Engineering Exchange Laboratory (STEEL) with UNESCO and Science Centre Singapore.

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