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Innovation to drive industry growth

Posted: 04 Jan 2012 ?? ?Print Version ?Bookmark and Share

Keywords:DTV? Android? semiconductor industry?

But there are some challenges. With so many companies entering the market, an overabundance of new products in the domestic China market is driving prices down. There is also less domestic IP development in China than in other markets, so startups license most of their IP C not just CPUs but video decoders, encoders, peripherals, etc. C and there is less product differentiation that supports better pricing. Key will be development of a software ecosystem that can support the leading-edge hardware designs.

To cost-effectively deliver unique and valuable products, companies should consider a CPU architecture that provides not only affordable licensing terms, but also a differentiated technical solution. MIPS Technologies offers these benefits, with a flexible business model, and a processor architecture that leverages hardware multithreading and other key technologies for highly performance-efficient solutions.

MIPS has been involved in the China semiconductor industry since 2004, and was the first international IP company to set up development engineers in China, both for the Chinese market and the worldwide market. We have developed award-winning products in Shanghai, and located one of our most experienced engineers there. No other CPU IP company has innovated as much as MIPS Technologies has in China.

We also enable our customers around the world to license not just our cores, but our processor architecture that can be used to develop homegrown processors.

Moving into 2012, the key to success for all companies in the design chain is to work collaboratively with partners and suppliers. China is where the investments are happening and where people are shifting their resources. While the semiconductor industry elsewhere is mostly consolidating, in China it's growing and innovating! There is a lot of new territory in China, with fewer preconceived notions. Because many of the companies are new, the choice of a microprocessor is wide open. MIPS is pleased to continue its ongoing support for its existing customers in China and elsewhere in Asia Pacific, and looks forward to forging new partnerships in the year ahead.

- Mark Pittman
??Vice President, Asia Pacific
??MIPS Technologies Inc.

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