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Huawei makes inroads in the smartphone market

Posted: 10 Jan 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Huawei? Huawei Device? smartphones? LTE modem chip?

Huawei Device, a subsidiary of Huawei, has launched the Huawei Ascent P1 and P1S. The two phones run on Android 4.0 Ice Cream Sandwich OS, and feature Samsung?'s 4.3in AMOLED 960x540 touchscreen; Texas Instruments? OMAP 4417 apps processor; and Intel's modem supporting UMTS 5 brands. The thickness of Ascend P1S is only 6.68mm (0.26in), while PS1 is 7.69mm. "With TI''s dual-core processor running at 1.5GHz, our phones load Web pages much faster, leaving others behind," said Richard Yu, chairman of Huawei Device.

The company has been hatching a plot to go after the modem chip market as well. Yu said, "We are rolling out our own LTE modem chip in the third quarter this year." The new LTE chip will be multimode, he added.

Thus far, Huawei has been using Qualcomm's LTE and CDMA modem chips for Huawei's mobile phones for certain geographical markets. The company may continue to do so, but it''s important to have our own modem chips, said Yu.

Huawei's designers stressed that both new smartphones, Ascent P1 and P1S, are not just slim but compact, designed to fit comfortably in the user''s hand. They are slated for the U.S. launch before "the summer," according to Yu.

Yu also emphasized the company''s heritage as a telecom infrastructure leader. "We know about infrastructure; we have designed our handsets to do faster signal detection for quicker connections."

Asked how he plans to overcome the challenge of selling products with a little known brand in the U.S. market, Yu said, "That's a very good question. But with the launch of our new ''flagship'' products, featuring the best performance and the best quality of all the smartphones in the industry, we are confident that consumers will accept our products."" He noted that Huawei''s smartphones are already selling in Japan and Japanese consumers are embracing the new brand.

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