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Microchip: Human-to-machine interface leading force in technology

Posted: 16 Jan 2012 ?? ?Print Version ?Bookmark and Share

Keywords:touch-sensing interface? mobile computing? embedded systems?

The overall market for 2012 is still very uncertain. Economic challenges seem to be looming larger for the European economy every day. In today's highly interconnected world, every major economic event in every country now has global impact and implications.

It appears that the U.S. economy is reasonably stabilized. However, with an upcoming presidential election in 2012, that could easily change as many of the fundamentals, such as unemployment and housing, are still challenges. What happens in China is both related to the rest of the world and to what it does internally to keep its own ship headed in the right direction. The biggest issue remaining is simply that of uncertainty, and how can you plan or build with fear as a baseline. At Microchip Technology Inc., we stay focused on controlling those elements that we can control or at least have an impact on. We stay dedicated to helping our clients solve their business issues, with technical solutions and products that give them a unique competitive advantage in their marketplaces. We continue to develop new technologies and new products at a record pace, breaking into every new application space that evolves; and leading in helping our clients get to market faster, develop their new products in a low-risk development environment and reduce their overall system-level cost of production.

Mitch Little

Little: Our strategic priorities remain tied to our success in analog, microcontrollers, wireless, and non-volatile memory technology and products.

Regarding technology trends, human-to-machine interface will again be a leading force for technology answers, in every space from smart phones to mobile computing to consumer products and appliances, and finally making its way into automotive in a big way. Microchip has made significant investments into developing new technologies for human-interface and display needs, and we will continue to focus on that space for the future. Wireless-connectivity integration continues to proliferate, and its cost-effective solution base is becoming quite real. Our efforts here are also focused on providing unique and complete solutions that provide true ease of use, as well as rapid implementation that covers all of the major standards. In particular, our 32bit PIC32 microcontroller portfolio has developed critical mass and will be a major force in the battle for high-performance embedded control computing.

Still, the biggest technical challenges for embedded systems designers remain time to market for new ideas, and then keeping the new ideas coming. Some of the specific areas where they are facing particular challenges stem from the demands they face for products with higher functionality in smaller form factors, along with lower power consumption yielding longer battery life and more intuitive display technologies, which are increasingly moving from traditional consumer applications to a broad spectrum of embedded applications.

Users have come to expect improved interfaces in all of the products they purchase and interact with. This includes the expectation for touch-sensing interfaces, as well as technologies that give us bigger, brighter and better displays.

The iPhone and iPad are examples of this. With fewer dollars being spent on consumer products, a high-quality user experience is expected and demanded. Also, portable electronics are increasing in sophistication. The computational horsepower is increasing. This puts a great demand on the power system. Typically, these systems are battery powered. In order to provide a sufficient application lifetime, the system's power consumption must be reduced.

To drive the growth of these applications, power-system development and advancement are essential. However, lowering power consumption while providing acceptable performance is challenging, as low power and high performance are opposing forces. Consequently, low-power development becomes critical for the growth of these applications.

To address all these challenges and market demands, Microchip will most certainly introduce hundreds of new products and enabling technologies in the next two years, and it is our intent to make each of those as revolutionary as possible. Our strategic priorities remain tied to our success in analog, microcontrollers, wireless, and non-volatile memory technology and products. We will continue to serve our growing base of more than 70,000 clients around the world, and we will add to our specialization support in several key ways.

- Mitch Little
??Vice President of Worldwide Sales, Applications Engineer
??Microchip Technology Inc.





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