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Electronics trends in Asia: Opportunities and challenges

Posted: 19 Jan 2012 ?? ?Print Version ?Bookmark and Share

Keywords:electronics design? smart grid? energy conservation? variable code readability?

Even with all the success that China, Japan, Taiwan, Korea and other regions have had in semiconductors, electronics, and communications in the past two decades, many believe that Asia has a much bigger role to play in these industries in the next few years. Starting with semiconductor fabrication and memories and graduating to be the region of choice for the production of the latest smartphones and tablets, Asia has now become the undisputed center of electronics innovation. This innovation in electronics design in Asia is driving many exciting new devices and applications in a variety of allied industries, including SoC and embedded software designs for smartphones, tablets/computers, storage, commercial and medical imaging, set-top boxes, displays, wireless communications, and automotive applications.

Without exception, Asian electronics companies have now embraced the idea that they don't want to just be hardware component vendors, and are focusing on software and systems design as well. In particular, there are three megatrends that are major opportunities in Asia:

Arun Mulpur

Mulpur: Asian electronics companies have now embraced the idea that they don't want to just be hardware component vendors, and are focusing on software and systems design as well.

Wireless connectivity
Using wireless systems just for voice or text is now archaic or quaint. From electronic payment systems to grid-connected smart home energy monitoring systems, wireless communications and the electronics and semiconductor devices that enable them are undergoing a major revolution. Companies developing these mobile devices are constantly updating their product capabilities to keep up with consumer demand and competitive pressures, with the product life cycle of a new product now measured in months rather than years.

Confluence of media and data
The boundary between data-centric devices such as PCs and PDAs and media-centric devices such as TVs and portable media players has been erased. Customers in new application domains now demand solutions that can handle both data and media interchangeably. The rapid growth of tablets and e-readers is one example of this convergence.

Electronics for life
Health care, energy conservation, and automotive applications are key growth areas for electronics in the next few years. New capabilities in electronics design are driving growth and innovation in these important industries, and improving the overall quality of life of customers. For example, traditionally, a patient would go to a doctor to have a health checkup. Wearable electronics are now constantly monitoring patients and providing instant information to doctors through wireless networks, improving the quality of life of the patients and the efficiency and effectiveness of care providers, while reducing the overall cost of healthcare. Similarly, microelectronics for measuring and monitoring lighting and other energy-efficient customer systems, intelligent appliances and machines, and electronics for green technologies such as smart grid are major opportunities for electronics in Asia.

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