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Mobile madness at the CES

Posted: 17 Jan 2012 ?? ?Print Version ?Bookmark and Share

Keywords:reference design? smartphone platform? mobile market?

Intel Corp. CEO Paul Otellini in his keynote introduced the company's smartphone platform reference design, with Lenovo the first to use the design in its K800 handset. This announcement was particularly interesting because the K800 is designed specifically for the Chinese market. That fact made me realize that China, with its rising middle class and huge population, has become a key market for manufacturers.

With that in mind, I spent a day at the CES visiting the booths and speaking with representatives from the largest handset manufacturers in China or other Asian suppliers. First was Korean manufacturer K-Touch, which introduced a line of handsets at CES developed with a Chinese-developed OS based on cloud computing called Aliyun (like "alien," get it?). Most of their designs used dual-core processors and boasted performance that rivalled larger manufacturers such as HTC and Samsung.

Aliyun OS

K-Touch demonstrates the Aliyun OS.

Next on my agenda was ZTE. The Chinese vendor's booth was divided, with one side representing their feature phones and handsets available in the Chinese market and the other side showing ZTE's aggressive product roadmap for North America. On the latter, smartphones using the Windows 7 and Android OS figured prominently while their modestly-priced tablets look to take advantage of a rising market segment where customers want a tablet with some basic features but not all the costly bells and whistles.

ZTE 2012 line

ZTE's line of handsets for 2012.

The last stop on my tour was the largest Chinese manufacturer, Huawei. The company went big at CES, with one the largest booths in the South Hall. Huawei introduced its entire product line for both China and North America. The Huawei Ascend P1 took center stage.

Huawei product line

Huawei also is looking to make a big splash in North America in 2012 to establish itself as a player in the portable connectivity market.

However, I would suggest that they rethink their marketing slogan...

Huawei slogan


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