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ARM CEO not sold on Medfield

Posted: 18 Jan 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Medfield? K800? Windows 8? smartphone platform?

ARM Holdings plc's CEO, Warren East, is unimpressed with Intel Corp.'s announcement about its low-power Medfield system-chip and its design wins. This is according to a report by Reuters.

"It's inevitable Intel will get a few smartphone design wins C we regard Intel as a serious competitor. Are they ever going to be the leaders in power efficiency? No, of course not. But they have a lot more to offer," Reuters quoted East as saying in an interview conducted at the Consumer Electronics Show in Las Vegas.

East said that Intel's design wins were the result of forcing designs that were not originally intended as mobile phone designs into a power and performance that was "roughly good enough for mobile phones," according to the report.

Intel used the Las Vegas CES event to launch its Medfield smartphone and tablet computer platform. The 32nm Penwell system-chip at its heart is more power efficient than previous Intel offerings and consumes less than 800mW when working flat out, Intel said. Intel also announced a design win with Lenovo and a partnership with Motorola Mobility Inc.

Medfield is set to appear in the K800 Android smartphone for the China market in the first half of 2012 and in Motorola Android products, possibly including both a smartphone and a tablet computer in 2H12.

Qualcomm Inc., a telecommunications technology and fabless chip company, is one of the ARM licensees and was also prominent at CES. Qualcomm's leading processors for smartphones and tablet computers are a family known as Snapdragon S4 for which Qualcomm claims to have 70 non-phone design wins from about 20 companies, most of which are likely to be Android systems.

East said that ARM was happy to wait for Windows 8 operating system running on ARM-powered tablet computers. "Google's Android is flavor of the month, flavor of the year, and we certainly want to be part of the Google success. But there is a space for Microsoft, and we very much want to be a part of that success too," the report quoted East as saying.

- Peter Clarke
??EE Times

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