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Digital home video calling market surges in APAC

Posted: 01 Feb 2012 ?? ?Print Version ?Bookmark and Share

Keywords:video calling? mobile market? digital home?

According to the latest research from In-Stat titled "Video Calling Across Screen Types: PC, Mobile and Living Room," total users will climb from 1.5 million last year to 16.4 million in 2015. In fact, Asia Pacific will substantially be the largest market for living room (digital home) video calling since the region has the highest video calling enabled device shipments, noted the market research company.

Video calling originated on the PC and these services are significantly more mature than on other device types. While PC video calling solutions have been available for several years, these services continue to evolve in functionality. The most notable change to PC video calling is the association with social networking and the unification of these solutions with social networks.

"While the mobile market is experiencing the strongest growth in usage, the PC and living room calling markets are also experiencing a surge of large player activity," said Amy Cravens, senior analyst at In-Stat. "The integration of video calling with social networks, such as Skype's integration with Facebook and Google+'s incorporation of Hangouts, is bringing a fresh perspective to video calling. Additionally, introducing this capability to the living room, enabling HDTV video chat, is an additional aspect of the market that is being endorsed by industry giant Microsoft as well as leading device OEMs including Panasonic, Samsung and LG."

The research indicated that the total number of video calling minutes of use will approach 550 billion minutes in 2015, an increase from 141million minutes in 2010. Likewise, Skype and Apple FaceTime are leading the mobile video calling market and had similar usage rates among mobile and tablet callers. Other leading and emerging video calling solutions include AOL, fring, Google, Microsoft Kinect, ooVoo, Raketu, Skype and Tango.

The build out of 3G networks and launch of 4G will be important drivers in mobile video telephony, stated In-Stat. Skype added that 75 percent of their online users have made a video call. Active usage rates vary significantly across screen types.

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