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Large LCD TVs to gain from wider adoption

Posted: 06 Feb 2012 ?? ?Print Version ?Bookmark and Share

Keywords:LCD TV? larger size panel? demand?

Nearing the end of last year, the LCD TV market saw a rapid shift toward sizes larger than 40in. Consumers have increasingly adopted larger sizes such as 46, 47, 55, 60 and 65in. This is according to NPD DisplaySearch that also revealed the development of other large size TV panels such as 43, 48, 50, 70, 75, and even larger than 80in.

In response to the strong end-market adoption, the market research firm has increased its forecast for LCD TV area demand. According to "Quarterly Worldwide FPD Shipment and Forecast Report," LCD TV panel demand will reach 85 million m2 this year, nearly two percent�higher than the previous forecast. NPD DisplaySearch has also increased the area demand forecast from 2013 to 2018 to account for increased 40in+ LCD TV demand.

LCD TV demand

LCD TV demand area for 3Q11 and 4Q11 (Millions m2)

The report revealed that new panel sizes are being manufactured in the same Gen 6 through Gen 8 fabs, but now offer better glass substrate utilization efficiency. More LCD TV brands are developing products around these new sizes and introducing them to the end-market this year. Promotions of large sizes starting from 58in going as high as 84in include high-end features and specifications such as 21:9 cinema form factor or 4K x 2K resolution. As more large sizes are presented to consumers at attractive prices, consumers will be encouraged to upgrade to larger sizes, NPD DisplaySearch noted.

LCD TV share

40in+ LCD TV percentage in total LCD TV for 3Q11 and 4Q11 (Unit Basis)

Features such as smart interactive TV, 3D viewing, ultra-slim bezel and direct-type LED backlights are also encouraging end-users to choose larger sizes for a better viewing experience, added the company. Additionally, the percentage of 40in+ LCD TV demand has been increasing as consumers continue to adopt larger sizes. In 2015, 40in+ sizes are expected to account for 38 percent of total LCD TV panel demand that was previously forecasted at 34 percent.

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