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Optoelectronics/Displays??

Hybrid, electric cars drive automotive display market

Posted: 28 Feb 2012 ?? ?Print Version ?Bookmark and Share

Keywords:automotive display? hybrid? electric vehicle? in-car navigation?

According to an NPD DisplaySearch executive, demand for automotive displays will grow as a result of their expanding applications in automobiles. For the most part, it is the increasing production of hybrid and electric vehicles that bolsters the market for the displays. In fact, the market research firm expects shipments for the automotive segment to approach 50 percent, from 42 million units last year to 62 million in 2015.

Due to the growing use of electronics in automobiles, displays used in vehicles are multifunctional, providing safety indications, energy information, entertainment and other conveniences while driving. In-car navigation is becoming more prevalent around the globe, as it enables safer driving by allowing drivers to focus on the road, and saves time by allowing drivers to avoid traffic and accidents.

With increased performance requirements, including higher resolution and wider color gamut for maps and other information, TFT LCDs are gaining ground over passive matrix displays for console applications.

automotive display demand

Automotive Display Demand by Application (Shipments)

Japanese LCD manufacturers such as Sharp, Sony and Toshiba are focused on the development of TFT LCDs for automotive monitors because of their ability to produce high-quality small/medium displays and the higher profit margin potential. In this segment, Sharp led with 24.5 percent share, followed by Sony with 18.9 percent share and Toshiba with 14.7 percent.

LCD supplier market share

LCD Supplier Market Share by Manufacturer (Shipments)





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