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Smart devices ride digital media momentum

Posted: 05 Mar 2012 ?? ?Print Version ?Bookmark and Share

Keywords:smart device? connected CE? shipment? digital media?

The non-stop growth and diversification of digital media technology has taken the evolution of consumer electronics (CE) to new heights, conceiving multipurpose, networked computing devices from specialized devices. In fact, In-Stat has predicted that smart CE device unit shipments will top 92 million in four years.

"CE vendors fundamentally agree that, increasingly, consumers are becoming technically savvy, and as a result are fully capable of using devices that are far more advanced than say, the traditional pay-TV STB," noted Norm Bogen, VP research at In-Stat. "In fact, they are not only capable of using smart devices, but consumers are eager to own smart devices that will afford them more freedom to access content outside the walled gardens of the pay-TV service providers, including content that is now widely available on the Web."

"As a result, CE manufacturers see a tremendous opportunity in filling the gap between what pay-TV service providers currently provide and what consumers are capable of utilizing. If CE manufacturers are somehow able to substitute their own devices as an alternative to current STBs to enable the connected or smart digital home, they may be able to wrest some of the revenue opportunity away from pay-TV service providers. However, in an attempt to minimize the potential impact this could have on their customers and revenue stream, pay-TV service providers have begun to develop and deploy their own 'smart' STBs, continued Bogen."

The research revealed that video game consoles will lead the market in smart devices rising to 36.7 million units in 2016. In the same year, total media devices shipped to Eastern Europe will reach 79.2 million. For a similar forecast period, Asia Pacific will account for 37.1 percent of CE devices shipped globally.

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