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Samsung secures AMOLED arena

Posted: 08 Mar 2012 ?? ?Print Version ?Bookmark and Share

Keywords:AMOLED market? mobile DRAM? LCD? consumer electronics?

Whatever Samsung Electronics' strategy is, my best guess is to dominate the world of electronics straight from components and manufacturing down to market-ready consumer devices. Not that it's top secret information, but based on TrendForce Corp.'s latest report, the company is set to expand its ICT market share by 2-4 percent this year. Also included in the findings is Samsung's near total domination of the AMOLED market.

The market research company stated that after Samsung's spinoff of its LCD division and merger of its standalone LED business into Samsung Electronics, the company may also probably spin off its component business. Not only would this allow Samsung to collect more funds from the South Korean and international markets, but it would enable more flexibility in terms of component business operations, TrendForce believes.

Samsung's mobile components market share

Samsung's global market share in key component for smartphone and tablets (Source: TrendForce)

Monopoly on AMOLED market
Samsung is considered a global leader in the consumer product industry, and the maker's mobile phone market share may reach 30 percent this year. According to WitsView, Samsung had a near monopoly on AMOLED panel shipments last year, with 99.7 percent market share. This year, although some non-Korean makers have begun supplying AMOLED panels for mobile phone use, Samsung is still estimated to take 99.1 percent of the market.

AMOLED in mobile devices

Percentage of AMOLED used in smartphone and tablets (Source: TrendForce)

As for the mobile phone industry, Samsung's market share for mobile phone AMOLED panels reached 96.8 percent last year and is forecasted to drop to 96.2 percent this year. Sony and LGD have shipped a small volume of products, but the proportion is insignificant in comparison. Taiwan maker AUO will also join the AMOLED battle, but with few product lines, low production capacity and low yield rate, it is unlikely the newcomer's presence will have any significant impact on Samsung's AMOLED market share, noted the market research company.

While tablets are currently in the spotlight, there has yet to be a shipment of tablets equipped with AMOLED displays. However, AMOLEDs will officially make their way into the tablet industry this year. WitsView expressed that even if AMOLED penetration rate only accounts for two percent of the tablet market this year, Samsung will still be a cut above the rest in terms of production scale and technology. The maker should be able to take total control of the AMOLED tablet sector, which will in turn further strengthen their AMOLED business.

Samsung to take more than half of mobile DRAM market
According to DRAMeXchange, Samsung's mobile DRAM market share reached 58.8 percent in 2011 and is forecasted to break 60 percent this year. The maker's tablet market share may increase from 41.1 percent last year to 46.5 percent this year. Not only does Samsung supply the mobile DRAM for its own Android smartphones and tablets, but for Apple's iPad and iPhone as well. Furthermore, Samsung's smartphone NAND flash market share will see 4.2 percent YoY growth this year, while tablet market share will increase slightly as well, by 0.9 percent.

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