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Processors/DSPs??

Apps processor market snubs Intel, Qualcomm

Posted: 09 Mar 2012 ?? ?Print Version ?Bookmark and Share

Keywords:tablet market? applications processor? LTE? Windows 8?

According to the latest report from Strategy Analytics Inc., the applications processor market grew by 230 percent last year. The clear winner for the category is Apple with 59 percent of the sockets with its A-series chip in the iPad. For the rest of the tablets, Texas Instruments (TI) with its Omap chips and Nvidia with its Tegra line are tied to second place. The report also revealed that the non-Apple part of the tablet market is growing even faster than Apple's share.

Resulting from robust sales of the Amazon Kindle Fire and Barnes & Noble Nook, TI took 35 percent of the non-iPad market. Nvidia got hold of 34 percent of the share, thanks to the sales of tablets from Acer, Asus, LG, Motorola, Samsung, Sony, Toshiba and others.

Qualcomm and Intel both missed the tablet boat last year. However, Strategy Analytics believed that Qualcomm is well-positioned to capture significant share in LTE tablets and Windows 8 tablets this year. Intel is also expected to ramp up its tablet activity to defend its dominant share in Windows PCs.

The company noted that Broadcom, ST-Ericsson, MediaTek, Marvell and Renesas "need to improve their tablet market focus in 2012 as these companies haven't scored significant tablet design-wins so far."

About 98 percent of the mobile apps processors used last year were ARM-based chips, according to the report. However, Strategy Analytics said it expects x86-based chips from Intel and AMD to capture a slice of the market this year for tablets based on Android 4.0 and Windows 8.





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