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OLED market seen at $7B by 2019

Posted: 04 Jul 2012 ?? ?Print Version ?Bookmark and Share

Keywords:OLED? display applications? OLED market?

NanoMarkets reports on the OLED materials market, estimating that it will grow to $7 billion by 2019. This forecast includes the total market value of materials used in OLED lighting and OLED display applications, which is about $500 million in 2012.

The report also names the leading OLED materials suppliers, including Samsung, LG, Universal Display, Visionox, BASF, Merck, Novaled, Philips, Osram, GE, DuPont, Sumitomo, Idemitsu Kosan, Sony and Panasonic.

According to the report, OLEDs have broken out of their niche in the past 18 months, and there are now clear signs that OLEDs will finally live up to their long-promised potential. In this new environment, the demand for OLED materials is also growing, and the next few years will present plenty of opportunities for OLED materials suppliers.

OLED displays are now part of the mainstream, with Samsung's Galaxy exceeding iPhone sales in Q1 12. OLED TVs from LG and Samsung are entering the market this year, as other manufacturers, like AUO, Panasonic, and Sony, are expected to follow soon. Finally, OLED-based lighting is also already on the market, and although today's OLED lighting products consist almost entirely of low-volume designer "kits", the industry is striving toward larger panels markets that may just be the next big things in the lighting market.

All of these trends mean that the addressable market for OLED materials is rapidly growing and will continue to do so. Not only is the number of modules growing, but also the average sizes are getting steadily larger. Materials suppliers to the OLED industry will have expanded opportunities to generate revenues selling their materials C from substrates and transparent conductors to organic semiconductors, emissive materials, and encapsulation technologies. The key determinants of success will be device efficiency, lifetime, and reduction in total cost of ownership.

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