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Nokia slashes Lumia 900 price in half

Posted: 17 Jul 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Nokia? Apple? Samsung? Lumia 900? smartphone?

Nokia Oyj has cut the U.S. price of its flagship smartphone in half. The cost of the Lumia 900 Windows phone went to $49.99 from $99 with a two-year agreement, a Nokia spokesman stated.

The Finnish company actions came barely three months after the product launch, in an effort to cut losses in market share to rivals such as Apple and Samsung Electronics. Keith Nowak said the price cut "is part of our ongoing lifecycle management, which is jointly done between Nokia and carrier customers." The spokesman also said a price cut is not unusual at this time in a smartphone's life cycle, noting that Samsung has cut the price for its Galaxy S II, launched before the Lumia 900.

Once the world's dominant mobile phone provider, Nokia was late to embrace smartphones, and has also been losing market share in less expensive mobile phones.

Featuring a 4.3in screen, 1.4GHz processor and 8MP camera, the Lumia 900 uses largely untried software from Microsoft.

Sales have been slow, and Nokia took a further hit when Microsoft said current phones will be unable to run its new Windows 8 software, rendering them obsolete.

Last month, Nokia said it would cut 10,000 jobs, and that its handset business would post a larger-than-expected quarterly loss. All three major credit rating agencies have downgraded Nokia to "junk" status.

Smartphones using Google's Android system are expected to comprise 61 percent of the global market in 2012, while Apple's iPhone could capture more than 20 percent, International Data Corp. said.

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