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Qualcomm limiting Mirasol, licensing out display technology

Posted: 26 Jul 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Mirasol? display technology? interferometric modulation? e-readers?

Qualcomm Inc. has stated that it will concentrate its Mirasol sunlight-readable displays on a limited set of products and try to license the technology out to other companies.

Paul Jacobs, CEO of Qualcomm, stated that the company would focus on licensing out the next-generation of Mirasol and commercialize only a limited amount of Mirasol products.

The Mirasol display technology was based on a MEMS-like moving structure and produced gray scale by interferometric modulation. The display is reflective rather than using a backlight, providing power saving but muted color, and it was designed into some e-readers.

No tangible reason was given for the change of strategy. It is also not clear whether it include the technology of Pixtronix, which it acquired for $175 million in January 2012. Qualcomm paid $170 million in 2004 for startup company Iridigm Display Corp. which originally developed the technology.

However, it is reported that Qualcomm had manufacturing problems with the technology that prevented good yields and it was notable that Qualcomm stuck with a smaller size display September 2010.

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