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Demand for high price-performance ratio products mounts

Posted: 27 Jul 2012 ?? ?Print Version ?Bookmark and Share

Keywords:non-standard products? silicon? ASP? high price-performance ratio?

European solar companies have been suffering due to subsidy cuts in Germany, Italy and Bulgaria. Related manufacturers say that the European market outlook remains stagnant and certain clients have delayed payments and shipments.

However, actual orders have yet to reflect increasing demand in China and Japan. Demand from emerging markets are also expected to boom once they've taken off.

The synthesized factors have urged companies to revise forecasts for 3Q12. EnergyTrend, the green energy research division of TrendForce, said that related companies have decreased total orders for August by 10%-20% while European orders, by 5%-10%.

Also, due to the unpromising projection for 2H12, August prices will see a sharp decline. Manufacturers said that prices of non-standard products (products with irregular specifications) will face a challenge to stay flat.

Source: EnergyTrend.

Despite murky outlook, demand for non-standard products has been seeing sharp growth. EnergyTrend said that the price of $0.4/watt that appeared in the market increased the pressure on cell makers. Major wafer makers were unable to supply the recent demand surge, allowing small companies to increase their market shares in the downstream sector.

Related companies stated that the key to acquiring orders during this demand upsurge is price-performance ratio. Standard product prices will see drastic fluctuations in August and September.

Spot prices have recently seen a plunge as the outlook destabilized. Major polysilicon makers' spot prices have dropped to US$19/kg, symptomatic that companies needed to make compromises to clear their inventories. Polysilicon prices have recently continued to show a mild downtrend, with ASP arriving at US$20.835/kg, a 0.24% decrease.

Meanwhile, negotiation for August prices for silicon wafers has started and target prices differed vastly from those in July.

The bleak market outlook made it rough for the multiSi wafer ASP, which has seen a 0.85% decrease (US$1.053/piece). As for mono-Si wafers, ASP slid by 1.64% (US$1.442/piece) because of weakened demand and high-efficiency products.

As for solar cell and modules, solar cell ASP declined by 0.66% (US$0.455/Watt) while module ASP sank by 0.13% (US$0.743).





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