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Optoelectronics/Displays??

LED light bulb ASP falls in July

Posted: 24 Aug 2012 ?? ?Print Version ?Bookmark and Share

Keywords:LED light bulb? ASP? price-performance ratio?

According to the latest price survey by LEDinside, global LED light bulb ASP dropped slightly in July. 40W equivalent LED light bulb ASP fell by 1.3 percent, while 60W equivalent LED light bulb ASP plunged 4.8 percent, partially attributed to the new LED light bulb releases in Europe, indicated the LED research unit of TrendForce.

The 40W equivalent LED light bulb global ASP fell to $19.6 in July, with prices in major markets staying flat which saw few new product released. Prices in Japan and Germany slid by 3.5 percent and 2.7 percent, respectively. ASP in the U.S. went up by 5.1 percent to $17, while ASP in the U.K. fell by 4.5 percent with the lowest price plummeting to $9.7, making the U.K. the third country (the first two being Korea and the U.S.) with the lowest price below $10. ASP in Korea climbed 1.9 percent in July mainly due to a fall in the exchange rate. No new products hit the Korean market in July.

60W equivalent LED light bulb global ASP dropped by 4.8 percent to $31.1 in July. Prices in major markets continued to dip, and July saw a number of new products hit the European market. ASP in Japan fell by 5.5 percent to $32 in July, while ASP in Korea went up due to Won depreciation. ASP in the U.S. stayed flat in July with no new product releases. ASPs in the U.K. and Germany dipped by 10.5 percent and 6.8 percent, respectively due to the price cuts of existing products and releases of new low-priced products.

LEDinside noted that ASPs in European nations saw more prominent declines in Julythe lowest price of 40W equivalent LED light bulb in the U.K. plunged to $9.7. As of July, prices below $10 have appeared in Korea, the U.S. and the U.K. Moreover, 60W equivalent LED light bulb ASPs in European countries remained on a decline. July saw the lowest price in the U.K. and Germany plummet below $20, which indicates European lighting firms have taken a more proactive stance on acquiring LED light bulb market.

According to LEDinside, starting from June, major markets have been seeing less new products with high price-performance ratio releases, with prices of existing products continuing to fall. Instead of engaging each other in a fierce price competition that occurred between late 2011 and early 2012, global first-tier companies are striving to increase their products' price-performance ratios. Despite the persisting price downtrend, companies aim to maintain their products' high quality and efficiency.

LEDinside predicts that major markets will see more and more low-end LED light bulbs' prices drop below $10, which will make LED light bulbs more cost-competitive in the consumer, construction, and large lighting projects markets.

LED Bulb fig 1

Figure 1: Equivalent to 40W Standard Bulb 450-485lm, warm white Jul 2012
Source: LEDinside

LED bulb Fig 2

Figure 2: Equivalent to 60W Standard Bulb 800-810lm, warm white Jul 2012
Source: LEDinside





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