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LG Electronics, TP Vision, Toshiba expand Smart TV Alliance

Posted: 31 Aug 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Smart TV Alliance? SDK tool? hardware design? Accuweather? Vilanoise?

Smart TV Alliance, which was launched in June by founding board members LG Electronics, TP Vision and Toshiba, has expanded with new members with expertise from different areas of the Smart TV industry. The Smart TV Alliance said it will publish specifications for its software development kit (SDK) 2.0, while the actual SDK tool will be made available by the end of the year for developers.

In addition to Smart TV manufacturers, organizations that contribute in different ways to the Smart TV experience have also joined the Alliance. Qualcomm and MStar will bring their expertise and understanding in hardware design to the consortium while Obigo will provide input from a developer's perspective. YuMe, a provider of video advertising software and services, will deliver knowledge and experience from the advertising community.

"The expanding membership of the Smart TV Alliance is clear indication that these companies recognize the value of this Alliance," stated Richard Choi of LG Electronics, president of Smart TV Alliance. "This is an industry coming together to solve a common problem, which has clear benefits for the consumer. The diversity of the Smart TV Alliance is reassuring because it shows that this is an industry movement, not just an initiative from TV manufacturers."

Demonstrating that developing common Alliance specifications is not an exercise in theory only, Obigo has developed apps based on Alliance SDK 1.0 specifications that run consistently on TV sets from Alliance members. Consumers will be able to enjoy these apps, including Accuweather and Vilanoise, when they become publicly available in September. In addition, more apps will be developed and become available through Smart TV Alliance members.

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