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Sharp Philippines to start assembly line for LCD TVs

Posted: 20 Sep 2012 ?? ?Print Version ?Bookmark and Share

Keywords:LCD TV? manufacturing plant? assembly operation?

Japan's Sharp Corporation has announced plans to set up an assembly operation for LCD TVs in the Philippines as it targets a year-end ten percent increase on top of its current share of roughly 40 percent of the local LCD market.

Its manufacturing plant located south of Metro Manila in Alabang, which currently houses its soon-to-be discontinued CRT assembly lines, is expected to produce 4,000 units of 32-inch and below LCD TV sets starting October, Sharp Philippines has confirmed.

General Manager Takahiro Tanaka told attendees of a press conference held last week, in celebration of Sharp's 100th anniversary, that the company has no intention of selling off business units despite continuing financial troubles. The expansion in its Alabang plant is proof that Sharp plans to stay put in the Philippines.

Rumors of said liquidation could be fueled by Sharp's financial report back in August detailing record lows in its shares. Local Tokyo newspapers also reported that Sharp is supposedly planning to sell its LCD manufacturing plant in Kameyama as part of its restructuring efforts.

Sharp executives emphasized that the company is carefully evaluating current market demand in Asia to determine competitive pricing and products. The company is banking on the success of its LCD line on the recent unveiling of its wide-screen Aquos TVs.

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