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Engineering students prefer brand name employers, says survey

Posted: 24 Sep 2012 ?? ?Print Version ?Bookmark and Share

Keywords:Universum? engineering students?

According to a global survey of engineering students conducted by Universum, Google, IBM and Microsoft topped are at the top of a list of the most attractive employers in 2012.

The study found that students surveyed preferred brand name companies, backing the survey's claim that it highlights the world's most powerful employer brands as well as companies that excel in talent attraction and retention.

The "World's Most Attractive Employers Index" is based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K.and the U.S. Universum asked students to select the employers they would consider working for, then choose their "ideal" employer. The survey also revealed that working in the global automotive industry is becoming increasingly popular along with oil, gas and energy. Along with Google, IBM and Microsoft, Intel also finished in the top 5.

Thinking globally, many students expressed a desire to work for multinational companies. The exception was Japan, where engineering students listed no overseas companies among their top 10 preferences.

Universum said it surveyed 144,000 students around the world. That total includes both business and engineering majors. The results for each group were divided and released separately.

Students prefer Apple

Universum also released separate national editions of its survey, ranking the most popular employers by country. Apple showed up in most top 20 rankings, including Brazil, China, France, Japan, U.K. and the U.S. Germany, whose most popular employer among engineering students is Audi, chose neither Google nor Apple. India students also left Apple off their list.

Apple was the top employment pick of Chinese engineering students while Google came in at No. 4. Huawei ranked second among Chinese students, but ZTE, China's other telecom equipment giant, didn't make China's top 20 list.

Panasonic was the top choice among Japanese engineering students followed by Sony.

- Junko Yoshida
??EE Times

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