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Apple cuts ties with iOS and retail VPs

Posted: 31 Oct 2012 ?? ?Print Version ?Bookmark and Share

Keywords:iOS? Tim Cook? Scott Forstall? structural shakeup? iPhone 5?

In a recent structural shake up, the heads of Apple Inc.'s retail stores and the company's iOS operating system are both leaving the company.

According to Apple, the senior vice president of iOS Scott Forstall will leave the company next year. Between now and then, Forstall will serve as an advisor to CEO Tim Cook. John Browett, who joined Apple as senior vice president of retail, was also shown the door. Apple said it had begun a search for a new head of its retail organisation.

The moves come just days after Apple turned in a fiscal fourth quarter financial report that came up short of consensus analysts' expectations and a few weeks after Apple was forced to apologise for the quality of a new Maps application.

Filling the ranks
As part of the structural shakeup, Apple promoted four other executives in an attempt to increase collaboration between the company's hardware, software and services groups, Apple said.

 Scott Forstall

Scott Forstall

Craig Federighi, Apple's senior vice president of software engineering, is charged with responsibility for both iOS and OS Xa series of Unix-based GUI operating systems codenamed Mountain Lion. Apple said this move would bring together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms. Federighi was just promoted to the senior vice president level in August.

Apple said Senior Vice President Bob Mansfield would lead a new group, Technologies, which combines all of the wireless teams across Apple in one organisation. This organisation will also include the semiconductor teams, Apple said. The firm added that the semiconductor teams "have ambitious plans for the future."

Jony Ive, Apple's industrial design guru credited with the design asthetics on the iMac, iPod and iPhone, was named head of Human Interface across Apple in addition to his industrial design role.

Apple also charged Eddy Cue, senior vice president of internet software and services, with the additional responsibility of Apple's Siri and Maps features. Cook was forced to issue a letter of apology last month after consumers complained that its new Maps app was inaccurate and subpar.

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