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Demand surge to boost SEA laptop, tablet markets

Posted: 26 Nov 2012 ?? ?Print Version ?Bookmark and Share

Keywords:tablet market? Android? ultrathin laptop? Southeast Asia?

According to the latest data from GfK Asia, consumers across six key markets in Southeast Asia from 1Q-3Q12 spent more than $4.72 billion on nearly 8.8 million tablets and laptops. This reflects a growth of 12 per cent in value and 26 per cent in volume compared to the same period last year, added the market research firm.

GfK Asia's retail audit findings across Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and Indonesia revealed that the overall worth of the combined laptop and tablet markets in each and every country expanded between 5-22 per cent with all markets managing to achieve robust double-digit volume growth of up to 37 per cent.

Consumption of laptops and tablets in the largest market, Indonesia, reached 2.76 million unitsan increase of 37 per cent over the last year and collecting revenue reaching nearly $1.24 billion. Malaysia ranked second in both sales volume and value, thanks to consumers there spending nearly $1.1 billion on two million of these devices. It is worth noting that tablets on the Android OS have been dominating the market in both of these countries, with more than seven in every ten sold (72 per cent) being an Android tablet.

GfK insights in particular revealed the two increasingly popularity form factors that are rapidly being adopted across the regiontablets and ultrathin laptops. Sales volume of ultrathin laptops, defined as those that are 2cm or less in thickness, grew 259 per cent from last year while tablet sales more than doubled. To date, tablets make up a third (33 per cent) of the total sales value of the overall market, compared to only 19 per cent a year ago.

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