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Indonesia's businesses spent $557M on IT hardware

Posted: 11 Dec 2012 ?? ?Print Version ?Bookmark and Share

Keywords:IT hardware? B2B sales? technical consumer goods?

Companies in Indonesia bought over one million units of IT hardware from April to September of this year, which translates to about $557 million, according to a survey conducted by GfK. The corporate sector constitutes 44 per cent in sales value and 32 per cent in volume of the total IT market in the country.

Among the four IT product groups, corporate demand was highest for desktop PCs, which chalked up 460,500 in sales volume worth slightly more than $300 million during the tracking period. Monitors ranked second at 425,000 units, although value wise, the laptop segment was the next biggest revenue generator, garnering more than $158 million.

"Looking at B2B monthly sales during this period, heightened demand was registered towards the end of quarter three, attributed mainly to the rollout of government projects and also realisation of projects in businesses which had been postponed in August due to Hari Raya Idul Fitri long holiday," highlighted Mr. Guntur Sanjoyo, general manager of GfK Indonesia.

GfK findings during this tracking period reflected a stark difference in preference for computer types between the IT corporate and retail sectors. Indonesia's end-users in general have a greater tendency to purchase laptops instead, spending close to $516 million on 1,160,500 laptops. Desktops, on the other hand constitute a much lower proportion of the overall retail sales value and volume at 14 and 9 per cent.

Total revenue sales in the two other IT product categories of monitors and printers were also largely driven by the retail sector, where consumers contributed 49 and 61 per cent, as compared to the corporate sector which occupied 43 and 34 per cent respectively.

"We anticipate heightened demand on the corporate front, which is common during year end, arising specifically from the government and government linked sectors," commented Mr. Sanjoyo. "Looking ahead for 2013, it is estimated that the B2B sector will be inclined to perform well, steered by the positive investment trend in Indonesia's private sector and the constant flow of projects in the government sector," he concluded.





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