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CES 2013: Rambus debuts LED lightbulb, mobile TV

Posted: 15 Jan 2013 ?? ?Print Version ?Bookmark and Share

Keywords:LED lightbulb? mobile TV platform? MicroLens? remote control? Imerz platform?

Intellectual property company Rambus has had its fair share of difficulties, garnering an unfortunate reputation in the media as a patent troll. However, the firm is making an effort to clean up is image by making good on its technology inventions.

At CES, the firm was showing off two technologies; a completely reinvented LED light bulb with an open top to allow for thermal dissipation, and a mobile TV platform which combines visual search with a plethora of social features.

Rambus said its LED light bulb design combined high efficiency with longevity and ease-of-use, designed to provide consumers with the quality and lighting distribution of traditional incandescent bulbs using close to one-quarter the power and lasting up to 25 times longer.

The firm said the bulbs were also unique in terms of their "fundamentally different" design, which includes an open top to allow for thermal dissipation.

LED Light Bulb

The bulb family also boasts Rambus' MicroLens optical technology, allowing for the use of a cylindrical light guide inside the bulb�to produce a consistent, spherical distribution of light. MicroLens optics are already used in backlighting cell phones, computer screens, televisions and other displays.

Rambus said it has also designed the bulbs to have a very low bill of materials, ensuring the product would cost less than any other bulb on the market.

Since Rambus only deals in IP, the firm has partnered with a Canadian company out of Montreal, called Elite, to bring the bulbs to big retail stores in North America within the next two quarters.

"That is the new model of Rambus; to license technology and patents when appropriate, but also to bring that into product," noted Jerome Nadel, Rambus' CMO.

At CES, Rambus was also showing off its new Imerz platform which combines visual search with a plethora of social features.

The firm said it saw mobile as a replacement for television and that Imerz would allow consumers to interact with and access "over the top" video in a personalized, immersive way. That includes being able to connect one's mobile to the TV and use the handheld almost like a remote control. It also allows for on-screen interactivity with video and broadcast content, including frame-by-frame synchronisation of temporal/spatial tags for story-telling, product information and e-commerce content tagging.

- Sylvie Barak
??EE Times

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