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Apple cuts iPhone 5 part orders in half, says report

Posted: 17 Jan 2013 ?? ?Print Version ?Bookmark and Share

Keywords:iPhone 5? weaker expected demand? Android? Samsung? Google?

According to a recent report by the wall street journal, Apple Inc. has cut orders for components for the iPhone 5 due to weaker expected demand.

The report, which credits unnamed sources "familiar with the situation," stated that the tech giant cut orders for iPhone 5 screens to about half of what the company previously planned. The company also cut orders for other iPhone 5 components, adds the report. (see the Wall Street Journal's article here.)

Apple, which has been a dominant player in the smartphone market since the original iPhone was introduced in 2007, has been losing ground in recent months to Samsung Electronics Co. Ltd. and other vendors offering phones based on Google Inc.'s Android operating system. Android handsets are typically less expensive and by some measures more appealing than iPhones.

Apple's iPhone, which redefined the smartphone market upon introduction, remains a status symbol among many. But Android has cut significantly into the iPhone's mystique, and Samsungwhich offers several different smartphone modelsreportedly shipped twice as many smartphones as Apple did in the third quarter of 2012. (see Samsung unseats Nokia as top cell phone brand this year)

The September introduction of the iPhone 5, the sixth generation of the iPhone family, disappointed many observers. The handset offers only incremental improvements over its predecessor, lacking the revolutionary improvements that many have come to expect of an Apple product introduction.(see iPhone 5 makes grand debut).

Apple's stock declined by more than 3 percent Monday after the Journal report came out. The company's stock closed at $501.75. In after-hours trading, Apple's stock rebounded to more than $503.

- Dylan McGrath
??EE Times





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