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4Kx2K TV market to reach 7M in 2016

Posted: 04 Feb 2013 ?? ?Print Version ?Bookmark and Share

Keywords:NPD DisplaySearch? 4Kx2K TV market? Sony? LG? Samsung?

According to the latest forecast from NPD DisplaySearch, more than half a million 4Kx2K TVs will ship worldwide this year, growing to more than seven million by 2016. The display industry is racing to launch more 4Kx2K screen sizes and to mobilise production in larger volumes, with even OLED 4Kx2K sets being demonstrated.

Sony, LG, Samsung and Sharp are all moving forward with this technology, along with other Japanese brands, six leading Chinese brands, and value-oriented brands such as Vizio and Funai. In addition to vertical integration by the major players, merchant panel suppliers such as AUO and Innolux are working with several manufacturers on 4Kx2K. Initial efforts in test broadcasting and standardisation are also underway.

"The efforts throughout the supply chain for 4Kx2K have begun to align," said Paul Grey, director of TV electronics research for NPD DisplaySearch. "Panel makers are producing 4Kx2K screen sizes ranging from 50-110", and there is also a push to increase TV content. The availability of content is key to consumer adoption of 4Kx2K TVs, and TV manufacturers are anxious to prevent any potential delays that could stall adoption, as was the case with 3DTVs."

Grey added, "As a result, investments are beginning to ensure that 4Kx2K content is readily available to consumers. Several announcements about proprietary 4Kx2K streaming and download services were made at CES; however, satellite and cable services from established providers will take some time."

China is forecast to lead in demand for 4Kx2K TVs, with shipments forecast to grow from 333 thousand in 2013 to more than 2.6 million in 2016. North America is forecast to follow, with just over two million forecast to ship in 2016.

"Initially, we expect to see the highest 4Kx2K adoption in China, Japan and Western Europe, as these regions typically prefer the latest highly-featured products," noted Grey. "On the other hand, North American consumers are generally more likely to delay purchases of new technology, like 4Kx2K, until prices fall. However, because demand is heavily skewed towards large screens in this market, there is a significant opportunity."

4Kx2K TV Shipment Forecast by Region (000s)

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