Global Sources
EE Times-Asia
Stay in touch with EE Times Asia
EE Times-Asia > Embedded

Android, iOS retain mobile OS market share lead

Posted: 20 May 2013 ?? ?Print Version ?Bookmark and Share

Keywords:smartphone OS? Android? iOS? IDC? Windows Phone?

Android leads the worldwide smartphone operating systems (OS) ranking while iOS grabs the No. 2 spot. According to International Data Corp., the combined smartphone shipments in 1Q13 for Android and iOS reached 92.3 per cent. Meanwhile, Windows phone overtook Blackberry and grabbed the No. 3 spot.

IDC's "Worldwide Quarterly Mobile Phone Tracker" noted that Android vendors and Apple shipped a total of 199.5 million units worldwide for the first quarter of 2013, an increase of 59.1 per cent from 1Q12's 125.4 million units.

"Underpinning the worldwide smartphone market is the constantly shifting operating system landscape," commented Ramon Llamas, research manager with IDC's Mobile Phone team. "Android and iOS accounted for more than the lion's share of smartphones in the first quarter, but a closer examination of the other platforms reveals turnaround and demand for alternatives. Windows Phone has benefited from Nokia's participation, and BlackBerry's new BB10 devices have already hit a million units shipped in its first quarter of availability," he added.

Mobile OS ranking

Top 5 smartphone OS, shipments, and market share, 1Q13 (units in millions)
Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 2013

Android holds on to the top spot of the smartphone OS market, increasing its market share despite the seasonality working against the entire smartphone market in the first quarter. Samsung was once again the clear leader among all Android smartphone vendors, commanding 41.1 per cent market share, IDC said. Following Samsung was a long list of vendors with single-digit market share, and an even longer list of vendors with market share less than 1 per cent. The intra-Android competition has not stifled companies from keeping Android as the cornerstone of their respective smartphone strategies, but has upped the ante to innovate proprietary experiences, IDC noted.

Meanwhile, Apple iOS marked its largest ever first quarter volume, banking on the strength of its iPhone shipment volumes. However, the Apple's OS posted a year-over-year decline in market share and lower year-over-year shipment growth than the overall market. Although demand remains strong worldwide, the iOS experience has remained largely the same since the first iPhone debuted in 2007. That appears ready to change as online rumours and speculation predict a massive overhaul of the user interface when iOS 7 debuts.

"Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alternative to Android or iOS."

1???2?Next Page?Last Page

Article Comments - Android, iOS retain mobile OS market...
*? You can enter [0] more charecters.
*Verify code:


Visit Asia Webinars to learn about the latest in technology and get practical design tips.

Back to Top