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Personal storage market posts high growth

Posted: 21 May 2013 ?? ?Print Version ?Bookmark and Share

Keywords:PELS? HDD? Thunderbolt?

International Data Corp. (IDC) has released the details of its report centred on the global personal and entry-level storage (PELS) market. According to the market research firm, the segment grew 73.4 per cent YoY with 20.2 million units shipped in 1Q13. Shipment value experienced growth of 54.1 per cent YoY to $1.8 billion. This is the second consecutive quarter of YoY growth in worldwide shipment value, highlighted the market analytics company.

"A year after the PELS market saw record declines due to the Thailand floods and resulting hard disc drive (HDD) shortage, the PELS market has recovered back to pre-flood levels," said Liz Conner, senior research analyst, storage systems, IDC. "Continued end user data growth, increased awareness on the need for data storage/back-up, declining average selling prices and evolving vendor product offerings have all attributed to the recovery in the PELS market."

HDD vendors continue to increase share in PELS units shipped, gaining 14.7 points YoY to grow to 76.1 per cent market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors, who saw unit shipments shares increase 3.5 percentage points YoY to 70.8 per cent market share.

The entry-level storage market continued to grow with unit shipments growing 1.2 per cent YoY. Specifically, the entry-level market saw strong growth in the higher bay devices (6, 8 and 12 bays), which saw units shipped grow 38.2 per cent YoY. In 1Q13 the personal storage market saw good growth in dual-bay products, where unit shipments were up 43.6 per cent YoY. Single bay personal storage devices remain the most popular choice, representing 96.8 per cent of the personal storage units shipped in 1Q13. Personal storage represents 99.1 per cent of the PELS units shipped and 89.8 per cent of the shipment value in 1Q13, detailed IDC.

Both 3.5in and 2.5in form factor saw units shipped increase 56 per cent and 79.7 per cent YoY, respectively. However the 3.5in form factor continues to give way to the more portable 2.5in form factor, with 3.5in losing 2.6 percentage points YoY.

End users continue to migrate to higher capacity points to meet storage needs. In the 3.5in personal storage market, 2TB devices represented 49.9 per cent of unit shipments in the quarter. For the 2.5in personal storage market, 1TB devices captured 50.6 per cent market share. For the entry-level market, capacity ranges are more varied due to multiple bays and vendors' ability to partially populate devices. However 4TB devices hold the most market share with 28.3 per cent of units shipped.

USB continues to be the interface of choice for the PELS market, growing units shipped 76.4 per cent YoY. Ethernet also saw strong shipment growth, posting a 68.8 per cent YoY growth rate and being the interface of choice for the entry-level market. Thunderbolt continues to ramp up, posting a YoY shipment growth rate of 5102.7 per cent, albeit off a very small base.

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