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NXP, ST top car ASSP semiconductor market

Posted: 03 Jun 2013 ?? ?Print Version ?Bookmark and Share

Keywords:ASSP? automotive infotainment? Bluetooth? Wi-Fi?

According to IHS, NXP Semiconductors' leadership position in AM/FM tuner and audio processing chips has allowed it to retain its rank as the world's top supplier of application-specific standard product (ASSP) semiconductors for the automotive infotainment market. The company last year posted automotive infotainment ASSP revenue of $459 million, giving it a market share of 15 per cent, which remained remained the same as the previous year, added the market research firm.

"NXP is extremely well-positioned with its ASSP portfolio for the AM/FM tuner and audio processing segment, accounting nearly for half of all sales of these products in 2012," said Luca DeAmbroggi, senior analyst for automotive infotainment at IHS. "While NXP's market share held steady, the firm actually expanded is infotainment ASSP revenue by two per cent, cementing its top-ranked status for the second year in a row. Like the other top infotainment ASSP suppliers, NXP achieved its leadership position by maintaining dominance in specific business lines.

STMicroelectronics was in second place with $389 million for a 13 per cent share, separated by just $1 million from third-ranked Renesas with $388 million, also with a 13 per cent portion of the market.

The rest of the Top 10 each had revenue ranging from $91 million to $280 million. Overall, the semiconductor market for automotive infotainment last year was worth $3.02 billion, up two per cent from $2.96 billion in 2011.

ST dominated in the audio amplifier and digital/satellite radio tuner and decoder trades, with market share of 47 per cent and 71 per cent, respectively. However, ST suffered a 12 per cent contraction in sales during the year, due to inventory reduction among its key customers as well as delays in the introduction of new devices and technologies.

With ST's loss, Renesas has managed to narrow the gap between itself at No. 3 and the runner-up position after a six per cent gain in revenue. Renesas is now a threat to ST after recovering from the 2011 Japan tsunami disaster, IHS stated.

Renesas is followed in fourth place by Panasonic, with $280 million in revenue and a nine per cent share; and by CSR in fifth spot with $212 million or seven per cent share.

The rest of the Top 10 were, in descending order, Toshiba, Texas Instruments, Freescale Semiconductor, and Fujitsu Semiconductor and Rohm Semiconductor.

Other notable players in the space but outside of the Top 10 were Nvidia, Intel and Qualcomm; as well as Microchip Technology. In particular, Nvidia successfully imported its experience in multimedia and graphics processing from the consumer segment into automotive, mainly concentrating its initial efforts on infotainment premium brands. Less successful than Nvidia but likewise flexing its muscle was Intel, which is moving into the multimedia sector of car infotainment via the chipmaker's Atom processor platform, added IHS.

All the vendors reporting results for the year were tracked strictly by ASSP sales confined to the vehicle infotainment sector. Unlike general-purpose MCUs, memories or optical semiconductors, the ASSP silicon chips involved in this case are deployed to enable features such as AM/FM radio, digital terrestrial and satellite radio, audio amplifiers, GPS and navigation, multimedia logic and connectivity solutions such as Bluetooth, WiFi and vehicle networking, to name a few.

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