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ADI, Audi launch progressive semiconductor venture

Posted: 11 Jun 2013 ?? ?Print Version ?Bookmark and Share

Keywords:automotive? infotainment? powertrain?

Analog Devices Inc. has been chosen by Audi to collaborate within its Progressive Semiconductor Programme (PSCP). According to the firm, PSCP increases engagement between Audi and selected semiconductor suppliers to enhance the value they bring to the functionality and reliability of future cars.

ADI will provide Audi with pioneering technologies to support their goal of manufacturing the most innovative and appealing vehicles on the market. ADI's technologies enable optimised system partitioning, from sensing to signal conditioning, via digitisation and signal processing in powertrain, safety and infotainment systems.

"ADI's expertise and portfolio in high performance signal processing, its creative energy and relentless focus on new functions and innovation made ADI an obvious choice as long-term strategic partner in Audi's Progressive Semiconductor Programme" said Ricky Hudi, chief executive engineer electrics/electronics at Audi. "Together we will break new ground by bringing tailored, innovative and cost effective solutions to our customers."

This announcement reflects the increasing demand for semiconductors by the automotive industry. With the complexity of semiconductor-enabled applications continuing to increase, this collaboration allows both companies to work more effectively together to engineer greener, safer and more pleasing cars that are compliant with global regulations and legislation.

Commenting on the collaboration, Robbie McAdam, EVP, strategic business segments group, ADI, said: "We are honoured to have been selected as a key innovation ally by Audi, one of the most successful premium car brands worldwide. The collaboration is very important for ADI and we are developing tailored solutions to be ready for when Audi launches its next generation car platforms. We are confident that by combining Audi's system expertise with ADI's strength in signal conditioning ICs we'll provide efficient and optimal solutions."





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