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Mobility drives rising demand for smartphones, tablets

Posted: 27 Jun 2013 ?? ?Print Version ?Bookmark and Share

Keywords:smartphone? tablets? PC? notebooks? Android?

Ranjit Atwal, research director at Gartner, says "With mobile phones, volume expectations for 2013 have been brought down as the life cycles lengthen as consumers wait for new models and lower prices to hit the market in the Fall and holiday season. The challenge in the smartphone market is also that, as penetration moves more and more to the mass market, price points are lowering and in most cases so do margins."

"Although the numbers seem to paint a clear picture of who the winner will be when it comes to operating systems (OS) in the device market (see Table 2), the reality is that today ecosystem owners are challenged in having the same relevance in all segments," said research VP Carolina Milanesi. "Apple is currently the more homogeneous presence across all device segments, while 90 per cent of Android sales are currently in the mobile phone market and 85 per cent of Microsoft sales are in the PC market."

Gartner worldwide devices shipments by operating system

Table 2: Worldwide devices shipments by operating system (thousands of units). Source: Gartner (June 2013).

Additionally, with enterprises' growing acceptance of bring your own device, there is an increase in consumer-owned devices in the computing world. Gartner forecasts that computing devices bought by consumers will grow from 65 per cent in 2013 to 72 per cent in 2017. This signifies the growing importance of designing for the consumer inside the enterprise.


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