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Optoelectronics/Displays??

Low cost key to higher usage of Android monitors

Posted: 01 Jul 2013 ?? ?Print Version ?Bookmark and Share

Keywords:Android LCD monitors? touch module? processors?

Recently, TrendForce has entrusted AVANTI's Shanghai branch to conduct an online survey to consumers in China with regard to the market reception of Android LCD monitors. Among the effective 3,596 samples, only 51.4 per cent of the consumers surveyed have heard of Android LCD monitors, 75.1 per cent of which expressed the willingness to purchase. Half of the consumers surveyed said on top of the easy-to-use touch function in the Android LCD monitor, to have a new experience is another main reasons for purchase.

After further analysing 24.1 per cent of interviewees who declined to purchase Android LCD monitors, it is found that more than 40 per cent of them reject the option because they own one or more LCD monitors and know little about the product. The older-than-30 or lower-income interviewees show higher proportion of refusing to buy due to their previously owned LCD monitors, while the 20-29 or mid-and-high income interviewees decline to buy because of insufficient knowledge to the products. According to WitsView assistant research manager Anita Wang, brands have to enhance the consumer awareness to Android monitors and emphasise the high function/price ratio that combines tablet, AIO and LCD monitor to stimulate potential consumers' purchases. Additionally, the selling prices should meet consumers' expectations. Currently, the promotional lowest-priced Android LCD monitor is double priced to the LCD monitor of the same size, and however, according to WitsView's survey, only two per cent of consumers are willing pay double the price of a regular LCD monitor. Those who are willing to pay 50 per cent more account for a raised proportion of eight per cent.

Currently as the Android LCD monitor carries the touch module and Android processor, it has costs twice to that of a regular monitor. In the short-term, makers have limited room to narrow the price gap, and the key for Android LCD monitors to quickly open the market in the future lies in the accelerating drop in Android processor and touch module costs.





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