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China bogs down PC market in Asia

Posted: 22 Jul 2013 ?? ?Print Version ?Bookmark and Share

Keywords:PC? notebook?

Preliminary results from International Data Corp. (IDC) show that the PC market in the Asia/Pacific region, excluding Japan, decline by one per cent from last quarter and 11 per cent year-on-year in the second quarter of 2013 to hit just 26.7 million units.

Weak sell-in for much of Q2 amid ongoing consumer distractions, such as phones and tablets, as well as a slowing economy affected the PC market performance in China, which pulled the entire region down as well. While consumer sentiment in the rest of region was also tepid, a higher-than-expected shipment for a large education notebook project in India helped to offset some of this decline.

"The second half of this year still faces a number of challenges such as economic and channel conditions in China as well as uncertainty around an education project in India," says Handoko Andi, Research Manager at IDC Asia/Pacific. "It's possible for the market to bottom out and recover by 2014 as technology evolves, but IDC confidence is low at the moment given all of the forces tugging at each other right now."

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Table 1: Asia/Pacific (excluding Japan) PC shipments by vendor. Source: IDC, July 2013.

Weakness in the China market continued to affect Lenovo's performance as it declined in unit terms year-on-year, although a seasonal recovery in China and strong performance in ASEAN helped the vendor improve share on a sequential basis. HP's jump in share and year-on-year growth was largely driven by the vendor's fulfilment of a very large education notebook project in India. Dell dropped back after a strong start to the year, while Acer and ASUS continued to struggle amid tepid consumer buying sentiments as all three vendors declined in unit terms on a year-on-year basis.

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