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Immersion inks multi-year deal with Xiaomi

Posted: 09 Sep 2013 ?? ?Print Version ?Bookmark and Share

Keywords:Immersion? smartphone? touchsense? tactile experiences? mobile?

Immersion Corporation recently announced that it has entered into a broad multi-year licensing arrangement with Chinese smartphone maker Xiaomi, and that the recently released Xiaomi Mi3 smartphone uses Immersion's TouchSense technology to add new dimension of engagement in Xiaomi's popular MIUI interface.

"We are pleased to work closely with Xiaomi to design tactile effects that create a rich user experience and deliver a distinctive and branded feel to MIUI, Xiaomi's custom Android interface," explains Dennis Sheehan, Immersion's vice president of sales & marketing. "Xiaomi is our first direct mobile OEM licensee in China, and this relationship further validates the value of our IP portfolio and software solutions. With Xiaomi's focus on design and innovation, we're looking forward to collaborating in the future to bring advanced tactile experiences to mobile users in China."

Users can experience Immersion technology in two new downloadable tactile themes available in the MIUI storefront, as well as the crisp, intuitive tactile effects integrated throughout the Mi3 user interface and Tool applications. The Mi3 is Xiaomi's first smartphone to come to market under the new license agreement between Xiaomi and Immersion, covering Immersion's Basic Haptics IP and select TouchSense and Integrator software solutions.

"The Xiaomi Mi3 was designed to be easy to use, personalized and cutting-edge. The addition of haptics seamlessly extends these values to the consumer through the sense of touch," explains Lei Jun, Chairman and CEO of Xiaomi. "Immersion's technology and expertise allows us to create a one-of-a-kind user experience that engages the sense of touch and complements our visual and audio design."

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