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AMD, Adobe video workflows enhance quality, speed

Posted: 17 Sep 2013 ?? ?Print Version ?Bookmark and Share

Keywords:AMD? Adobe? video workflows? multi-core? OpenCL?

At IBC 2013, AMD announced that its collaboration with Adobe has yielded a breakthrough, delivering faster and more sophisticated professional video workflows. The announcement builds on developments that were revealed by AMD and Adobe at NAB 2013. Previously, the companies delivered enhanced OpenCL support through the Adobe Mercury Playback Engine, enabling professionals to optimise their Adobe Premiere Pro CC workflows by providing the acceleration needed for real-time effects, colour grading, multi-format and compositing support.

"AMD and Adobe are answering the call of creative professionals working in a wide range of workflows and environments," said Steve Belt, corporate AMD's vice president. "By working together using open standards, we are tapping AMD's impressive multi-core and parallel processing capacity to provide the accelerated performance needed to bring a new class of breakthrough software tools to Adobe Creative Cloud users. This makes it possible for pros to confidently tackle projects at every level, whether the final destination is a smartphone, 4K projection, or anything in between."

The two companies' leadership in OpenCL acceleration means that video and film professionals can take full advantage of the massively parallel compute power of AMD APUs, Radeon graphics, and AMD FirePro professional graphics in their everyday and more compute-intense workloads. New breakthrough features and efficient workflows announced by Adobe for Adobe Premiere Pro CC, Adobe SpeedGrade CC, and Adobe Media Encoder CC exploit AMD App Acceleration via OpenCL and deliver streamlined, leading edge support for Blackmagic Design and Vision Research Phantom cameras.

"We are in the business of empowering all creative professionals, whether the project is the next global blockbuster or the passion of a lone independent producer," said Simon Williams, Adobe's director of Strategic Relations. "The team at AMD shares that vision with Adobe and it is reflected in the workflows they have helped make available to Adobe Creative Cloud users. The highly productive collaboration between Adobe and AMD continues to deliver tremendous benefits to the creative community at a remarkable pace."

Both AMD and Adobe are currently showcasing the complete range of OpenCL accelerated and enhanced video workflows at the IBC 2013 Exhibition, September 13-17 at the RAI Amsterdam.

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