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Advantech buys UK-based display firm

Posted: 21 Nov 2013 ?? ?Print Version ?Bookmark and Share

Keywords:Advantech? GPEG? merger? intelligent display? gaming market?

Advantech, Taiwan-based board and system maker, has announced its move to acquire London-based display company GPEG. After the merger, GPEG's original management team will remain unchanged, and will join Advantech Embedded Core Computing Group under the name of Advantech-GPEG. The value of the deal was not disclosed.

GPEG's industry know-how, plus their sales experience in the European market, will combine well with Advantech's worldwide sales team and service network. These complementary strengths will actively promote Advantech intelligent display and further develop the gaming market in Europe.

"In view of the global trend toward Smart Cities and IoT, the intelligent display will be the most important user interface in the near future," said Advantech chair KC Liu. "Therefore, Advantech is very optimistic about development potential in the intelligent display market, and with the GPEG merger, we hope that we can accelerate product development, enhance sales strength and lead market growth in intelligent displays."

"Although Advantech already has sales teams and product development capabilities in Europe, it is difficult to specifically target customer needs until we are very familiar with the gaming industry in Europe," he said. Advantech will also integrate GPEG's product sales and design professionals with the resources of Innocore-Gaming, which Advantech acquired in 2010, to provide the European gaming market with complete solutions, significantly promoting Advantech embedded boards and overall revenue.

After the merger, GPEG's former CEO Nick How and sales director Dave Webbing will continue leading Advantech-GPEG, cultivating gaming and application-specific display markets for customers in each vertical industry, and providing customized complete solutions to become one of Europe's most influential intelligent display brands.

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