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LCD monitor brands bolster year-end shipment

Posted: 03 Dec 2013 ?? ?Print Version ?Bookmark and Share

Keywords:TrendForce? LCD monitor? Samsung? Lenovo? WitsView?

Witsview, the display unit of TrendForce, has revealed that the global top ten LCD monitor brands' shipment in October climbed 0.2 percent from September and dipped from the same period last year. SI makers' October shipment declined 4.4 percent from September but grew 5.1 percent YoY, added the market research company.

Despite most brands boosted shipment in September, the shipments in October continued to rise due to: 1) American brands' attempt to lift sales performance for the year-end or quarter-end financial settlement purpose before the year-end shopping season; 2) Samsung's continuously boosting shipment; 3) Lenovo's strengthening shipment as the Chinese market enters the peak season.

LCD monitor SI makers' shipment was stronger than expected in October, which declined only 4.4 percent, narrower than the seven percent record in previous years, as SI makers' shipment in October is usually affected by the factories closed for National Holidays and clients' advanced procurement in September. This year's shipment benefitted from Dell's strong procurement and some makers' ambition to lift shipment volume in Q4 to compensate the weaker-than-expected performance in Q3.

WitsView assistant research manager Anita Wang said that despite of LCD monitor brands' ideal performance in Q4, the smooth sales at the retailer end is the key. If the sales during Black Friday and Christmas holidays is not well, the inventory at the retailers' hands would need more time to digest, which will impact the procurement momentum in 1Q14.

Monitor brands' shipments

2013 Top Ten Monitor Brands and SI Makers' QoQ Shipments changes

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