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Maxim expands APAC design team with Singapore centre

Posted: 13 Dec 2013 ?? ?Print Version ?Bookmark and Share

Keywords:design centre? power management? smartphone? tablets?

Maxim Integrated Products has bolstered its semiconductor design team in Asia with the opening of a new centre in Singapore. The company, which specialises in integrated analogue and mixed-signal chips, is looking to establish a bigger presence among vital clients in in the Asia-Pacific region. The Singapore team will focus on developing power management integrated circuits that would enable quicker and more efficient charging of smartphones and tablets.

According to market research firm Gartner, close to 426 million mobile phone units and 210 million smartphone units were sold worldwide just in the first quarter of 2013. APAC was the only region to show growth in this quarter, with more than 226 million mobile phones sold to end users, up by 6.4 per cent year-on-year (see Asia-Pacific saves ailing mobile phone sales).

Maxim CEO talks analogue, strategic integration
Maxim aims to differentiate itself by building application-specific, integrated analogue and digital parts in addition to the standard analogue building blocks made by competitors such as TI and Linear. Full interview here.

"Driven by the strong growth in mobile, Asia is becoming a more important market for the industry and many semiconductor companies are increasing their presence in this region," said EDB Director for Electronics Terence Gan.

"This location offers the availability of design engineering expertise, excellent educational training, good infrastructure, and a strong intellectual property protection environment," said Maxim Executive Director Liang Lin. Maxim has had a presence in Singapore since 1995, when it opened a sales office to serve industrial customers.

In line with its global expansion strategy, Maxim recently completed its purchase of Volterra Semiconductor. The move underscores the company's goal of strengthening its position in the enterprise and communications markets. Volterra is a high-current, high-performance, and high-density power management solutions provider. (See Maxim Integrated reaches deal to acquire Volterra.)





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