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Innovation, the wind beneath Agilent/Keysight's wings

Posted: 05 Feb 2014 ?? ?Print Version ?Bookmark and Share

Keywords:Agilent? Keysight Technologies? test automation? design?

Agilent has announced in early January the new name of its electronic test business, Keysight Technologies. It will become effective in November 2014 when the company splits into two entities.

"Insight with innovation in digital design is test." That's how Siegfried Gross, VP and GM, electronic test division of Agilent, described his company's core customer value proposition at a press conference at DesignCon. The value proposition is consistent with the new tag line "Unlocking Measurement Insights for 75 years."

The company's new logo features a waveform, said Gross, which was reproduced on a company engineer's oscilloscope within an hour after the name change was announced internally.

Gross went on to emphasize that Keysight will continue to deliver value to engineers by keeping its innovation engine going full steam ahead.

Touching on major trends including innovations in power generation, mobile devices, cloud computing and the need for power efficient architectures everywhere, Gross said that Agilent/Keysight is pursuing a multi-prong strategy to maintain a position of strength in the high-speed digital space by: close engagement with the industry; participation in all of the major standards committees; and a relentless focus on innovation, particularly in the area of complete test solution offerings.

"Given the unrelenting pressure to achieve higher performance and lower power combined with a step function increase in demand for higher bandwidth, our commitment is to have all of these interfaces tested and ready and have the protocol solutions for our customers."

Agilent/Keysight is focusing on three key innovations in high-speed digital design measurements, which are accelerate design/simulate, analyze/debug and achieve compliant designs, said Gross, who then discussed several product offerings that illustrate each.

Gross discussed the N1055A, which enables the highest resolution, TDR/TDT measurement, fast and accurate multiports and a 50GHz analog bandwidth.

A second is the high-performance J-BERT M8020A, which Gross said enables fast accurate receiver characterization, two channels at 16Gb/s, which will be expanded to 32Gb/s in a future version. The two-slot frame will also be expanded to a 14-slot frame, and Gross pointed out that the modules are synchronized so a customer who decides to purchase what he wants now won't be locked in when the next iteration is out.

When asked about his current thoughts the growing interest in test automation, in order words doing it all in software versus hardware, Gross had this to say: "Frankly to me, it's more important to have the right set of APIs for these things rather than come up with our own solution. It may seem like something that some people want from us, but companies have their own EDA systems and test sequencing and they will not change for anyone. So we say let's set up an interface which lets them do whatever they want."

- Karen Field
??EE Times

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