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MediaTek aims to overtake NFC dominance with Hotknot

Posted: 14 Mar 2014 ?? ?Print Version ?Bookmark and Share

Keywords:MediaTek? NFC? Hotknot? China?

MediaTek is prepping to gear up China's smartphones with Hotknot, its newly invented proximity technology.

Hotknot is supposed to provide a cheaper alternative to NFC, requiring neither antenna nor RF communication chip. Hotknot homes in on touch functions, enabling proximity through a new generation of capacitor touch driver ICs designed for touch screens.

More specifically, Hotknot will use a touch sensor chip to send communication protocols, while a gravity sensor (G-sensor) ensures the actual contact, and a proximity sensor (P-sensor) detects the presence of nearby objects, thus verifying that the two objects are close enough.

"What NFC can do, Hotknot can also do," HaoJung Li, product marketing manager of MediaTek's wireless communications business unit, told us Tuesday in an interview here.

By usurping NFC, MediaTek is illustrating its growing confidence in the global market. The company wants to be seen as a leader, rather than a follower, by establishing a new spec and driving a new technology into the mobile world.

Product Marketing Manager Li

Li: Our first job is to build the infrastructure, making sure that millions of smartphones used in China will actually come with Hotknot.

All-out war against NFC?

But with Hotknot, is MediaTek declaring an all-out war against NFC?

Not necessarily.

Although the Taiwan-based company certainly hopes to make Hotknot a globally accepted proximity technology over time, its approach will be gradual and practical.

Hotknot will start in China, where MediaTek has a sizeable market share among chips designed into smartphones. Hotknot's application will be initially limited to device pairing.

MediaTek, however, has its sights set on a clear opening for Hotknot in smartphones. The opportunity is there despite NFC's global presence in applications such as identification cards and mobile payments, and because NFC's penetration in smartphones has been slow in coming and still rather limited.

Li estimates only 10 per cent of smartphones sold in China are integrated with NFC.

NFC promoters initially drove the technology by leveraging the secure element baked into the NFC chip.

In contrast, MediaTek's game plan is to get Hotknot designed into smartphones "almost free," while emphasizing the "fun" elements of physical touch, and promoting its ability to "pair everything" among consumers, explained Li. MediaTek hopes to add Hotknot to a broad range of consumer devices including smartphones, tablets, wearable devices, and even TVs, all of which are MediaTek strongholds as a platform vendor.

MediaTek knows that the mobile wallet will need to become a key application for Hotknotover time.

The end-game envisioned by every chip company working in China these days is to get China's dynamic Internet playerssuch as Alibaba and Tencenton their side, talking them into pairing new services with the chipmakers' new technologies. As the services get popular, so will their chips, they believe.

Hotknot is no exception.

"But our first job is to build the infrastructure, making sure that millions of smartphones used in China will actually come with Hotknot," said MediaTek's Li.

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