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Can Ara create a hardware revolution?

Posted: 11 Jul 2014 ?? ?Print Version ?Bookmark and Share

Keywords:Ara? modular? smartphone? hardware?

"I thought small companies would be most excited by our concept, but an executive with a large semiconductor company said he has the same problem we see: When he has a new power management chip they have to convince the same half dozen guys at smartphone OEMs to use it," Gabriel said. "There are ocean of customers and oceans of apps and a narrow pipe of companies such as Samsung and HTC we talk to them through," he said.

Speeding up hardware design is another promise of the project.

As an industry, "We can't seem to break the 18- to 20-month cycle for hardware development; software is at 3.5 months," he said.

"We want modules to be just like apps. We may never got to 3.5 months but I'll take six or eight or nine," he said.

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Ara aims to narrow the gap between smartphone hardware and software design.

Ultimately, the modular concept could expand to all consumer electronics, Gabriel noted in conversation to EE Times. In the Ara world, "Nest thermostats might just be another skeleton," he said.

Raising new antennas

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Engineers are developing new antenna modelling tools and deposotion techniques for Ara modules.

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